Portfolio
It All Starts with
Data-Driven Marketing Strategy
The samples in my portfolio were all driven by market insights, brand research, and voice of customer data. As the programs progressed, campaign metrics and digital analytics enabled us to refine specific elements to improve response, conversions, and engagement.
Working with some talented internal teams and agencies, I’ve led the development of a wide range of successful integrated marketing campaigns – covering everything from brand building and market share growth to lead generation and new product launches. Click on the image below to check out some of my best work.
A large part of what I do involves creating emotional connections between brands and target stakeholder groups. Be it customers, dealers, investors, or employees, I’ve developed numerous programs that engage people and immerse them in the brands I represent.
The campaigns and experiential programs in my portfolio were all integrated with digital marketing. Using a combination of SEM, SEO, email, websites, social, relevant/useful content, and business value tools, I’ve been able to target the right audience, at the right time, with engaging content – and measure it all. This is a broad category, so I’ve picked a few of my favorites for your review.
